HUGO BOSS
Dina Eid is a Senior Marketing & Communications Executive at HUGO BOSS since January 2022, where responsibilities include leading 360° Marketing & PR for the Emerging Markets hub and managing high-profile influencer and PR campaigns, contributing to increased in-store sell-through rates. Notable achievements include overseeing BOSS's presence at Milan Fashion Week and managing the BOSS x AURA Skypool event. Previous roles include marketing internships at Chalhoub Group, Fora, and Leo Burnett MEA, where impactful campaigns enhanced engagement and reach. Dina has a Bachelor's degree in Business, Management, Marketing, and Related Support Services from the American University of Beirut and a High School Diploma in International Baccalaureate from The International School of Choueifat - SABIS.
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HUGO BOSS
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HUGO BOSS, a global fashion and lifestyle company positioned in the premium segment, is one of the leaders in offering high-quality women’s and men’s apparel. The Company pursues a portfolio strategy, currently consisting of two strong brands – BOSS and HUGO. While both brands are clearly distinguished by their individual attributes, they share the same high standards in terms of quality, innovation, and sustainability. The Company’s “CLAIM 5” growth strategy, introduced in August 2021, aims to achieve the Company’s vision and ambition of establishing HUGO BOSS as the leading premium tech-driven fashion platform worldwide and becoming one of the top 100 global brands. In 2021, the Company, based in Metzingen (Germany), employed approximately 14,000 people worldwide.