HUGO BOSS
Ela Yasemin Ankara has extensive experience in product management and visual merchandising, currently serving as Team Lead Global Product Management for HUGO Menswear since March 2016. Previously, roles included Senior Global Product Manager and Global Brand/Product Manager at HUGO Menswear, where responsibilities encompassed managing large-scale collection development, merging creative and sales insights, overseeing pricing and margins, and analyzing market trends. Earlier positions at HUGO BOSS involved project management in visual merchandising, while an internship at adidas Group provided foundational experience in sales. Ela holds a Bachelor of Engineering in Clothing Technology with a focus on Textile Management from Albstadt-Sigmaringen University and has completed a semester abroad in Fashion Merchandising Management at the Fashion Institute of Technology. Educational credentials also include general higher education from Humboldt-Oberschule.
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HUGO BOSS
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HUGO BOSS, a global fashion and lifestyle company positioned in the premium segment, is one of the leaders in offering high-quality women’s and men’s apparel. The Company pursues a portfolio strategy, currently consisting of two strong brands – BOSS and HUGO. While both brands are clearly distinguished by their individual attributes, they share the same high standards in terms of quality, innovation, and sustainability. The Company’s “CLAIM 5” growth strategy, introduced in August 2021, aims to achieve the Company’s vision and ambition of establishing HUGO BOSS as the leading premium tech-driven fashion platform worldwide and becoming one of the top 100 global brands. In 2021, the Company, based in Metzingen (Germany), employed approximately 14,000 people worldwide.