Ela Yasemin Ankara

Team Lead Global Product Management HUGO Menswear at HUGO BOSS

Ela Yasemin Ankara has extensive experience in product management and visual merchandising, currently serving as Team Lead Global Product Management for HUGO Menswear since March 2016. Previously, roles included Senior Global Product Manager and Global Brand/Product Manager at HUGO Menswear, where responsibilities encompassed managing large-scale collection development, merging creative and sales insights, overseeing pricing and margins, and analyzing market trends. Earlier positions at HUGO BOSS involved project management in visual merchandising, while an internship at adidas Group provided foundational experience in sales. Ela holds a Bachelor of Engineering in Clothing Technology with a focus on Textile Management from Albstadt-Sigmaringen University and has completed a semester abroad in Fashion Merchandising Management at the Fashion Institute of Technology. Educational credentials also include general higher education from Humboldt-Oberschule.

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