HUGO BOSS
Grace Howard is a seasoned copywriter with extensive experience in brand voice and creative concepting. Currently serving as a Senior Copywriter and Brand Voice Copy Lead at HUGO BOSS since November 2022, Grace is responsible for developing and safeguarding the brand's narrative. Previous roles include Copy Lead at Benitago Group from July 2020 to October 2022, where Grace managed a team and collaborated on brand identity and creative projects, and Freelance Senior Copywriter for mytheresa.com, contributing to various content types while leading specific projects and cross-team collaborations. Grace's career also encompasses positions at Fashot.com, Jellyfish, and Stylus Innovation + Advisory, emphasizing a strong background in e-commerce and fashion-related content creation. Educational credentials include studies at multiple institutions such as the University of Manchester and The Open University.
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HUGO BOSS
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HUGO BOSS, a global fashion and lifestyle company positioned in the premium segment, is one of the leaders in offering high-quality women’s and men’s apparel. The Company pursues a portfolio strategy, currently consisting of two strong brands – BOSS and HUGO. While both brands are clearly distinguished by their individual attributes, they share the same high standards in terms of quality, innovation, and sustainability. The Company’s “CLAIM 5” growth strategy, introduced in August 2021, aims to achieve the Company’s vision and ambition of establishing HUGO BOSS as the leading premium tech-driven fashion platform worldwide and becoming one of the top 100 global brands. In 2021, the Company, based in Metzingen (Germany), employed approximately 14,000 people worldwide.