HUGO BOSS
Karina Gil is the Director of Marketing and Communication for Mexico and Latin America at HUGO BOSS, a position held since May 2018, following a long tenure at HUGO BOSS México S.A. de C.V. where duties encompassed Head of Marketing and Communication as well as Team Leader of Marketing & Communication from November 2006 to May 2018. Responsibilities included overseeing corporate communication, trade marketing, retail marketing strategies, and visual merchandising, focusing on press relations, event management, CRM implementation, and the execution of marketing techniques at points of sale. Karina Gil is an alumnus of Universidad de Monterrey.
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HUGO BOSS
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HUGO BOSS, a global fashion and lifestyle company positioned in the premium segment, is one of the leaders in offering high-quality women’s and men’s apparel. The Company pursues a portfolio strategy, currently consisting of two strong brands – BOSS and HUGO. While both brands are clearly distinguished by their individual attributes, they share the same high standards in terms of quality, innovation, and sustainability. The Company’s “CLAIM 5” growth strategy, introduced in August 2021, aims to achieve the Company’s vision and ambition of establishing HUGO BOSS as the leading premium tech-driven fashion platform worldwide and becoming one of the top 100 global brands. In 2021, the Company, based in Metzingen (Germany), employed approximately 14,000 people worldwide.