Liene Mihalova

Liene Mihalova is an experienced marketing professional with a strong background in customer relationship management and loyalty programs, currently serving as Team Leader for CRM Campaigning & Loyalty at HUGO BOSS since October 2016. Liene's tenure at HUGO BOSS includes roles as Senior Loyalty Manager, Loyalty Manager, and CRM Campaign Manager, focusing on strategic planning and execution of global campaigns aimed at enhancing customer engagement. Prior to HUGO BOSS, Liene worked as a Strategic Marketing Advisor for SMEs, a Marketing Trainee at VF Corporation, and an Account Manager at a marketing agency. Educational qualifications include a Master of Science in Marketing from the European School of Economics and a BA(HONS) in Public Relations and Management from Birmingham City University.