HUGO BOSS
Liene Mihalova is an experienced marketing professional with a strong background in customer relationship management and loyalty programs, currently serving as Team Leader for CRM Campaigning & Loyalty at HUGO BOSS since October 2016. Liene's tenure at HUGO BOSS includes roles as Senior Loyalty Manager, Loyalty Manager, and CRM Campaign Manager, focusing on strategic planning and execution of global campaigns aimed at enhancing customer engagement. Prior to HUGO BOSS, Liene worked as a Strategic Marketing Advisor for SMEs, a Marketing Trainee at VF Corporation, and an Account Manager at a marketing agency. Educational qualifications include a Master of Science in Marketing from the European School of Economics and a BA(HONS) in Public Relations and Management from Birmingham City University.
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HUGO BOSS
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HUGO BOSS, a global fashion and lifestyle company positioned in the premium segment, is one of the leaders in offering high-quality women’s and men’s apparel. The Company pursues a portfolio strategy, currently consisting of two strong brands – BOSS and HUGO. While both brands are clearly distinguished by their individual attributes, they share the same high standards in terms of quality, innovation, and sustainability. The Company’s “CLAIM 5” growth strategy, introduced in August 2021, aims to achieve the Company’s vision and ambition of establishing HUGO BOSS as the leading premium tech-driven fashion platform worldwide and becoming one of the top 100 global brands. In 2021, the Company, based in Metzingen (Germany), employed approximately 14,000 people worldwide.