HUGO BOSS
Lisa Alves is a seasoned marketing professional with extensive experience in the fashion industry, currently serving as Senior Director of Marketing & Communications at HUGO BOSS since December 2021. Previously, Alves held various positions at HUGO BOSS from October 2014 to May 2021, advancing from Marketing Coordinator to Senior Marketing Manager. Prior experience includes a role as Marketing & PR Coordinator at LVMH-Dior Timepieces and as Marketing Assistant at LVMH-TAG Heuer. Lisa Alves holds a Bachelor of Arts in Communication and Media Studies from Stockton University, obtained in 2012.
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HUGO BOSS
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HUGO BOSS, a global fashion and lifestyle company positioned in the premium segment, is one of the leaders in offering high-quality women’s and men’s apparel. The Company pursues a portfolio strategy, currently consisting of two strong brands – BOSS and HUGO. While both brands are clearly distinguished by their individual attributes, they share the same high standards in terms of quality, innovation, and sustainability. The Company’s “CLAIM 5” growth strategy, introduced in August 2021, aims to achieve the Company’s vision and ambition of establishing HUGO BOSS as the leading premium tech-driven fashion platform worldwide and becoming one of the top 100 global brands. In 2021, the Company, based in Metzingen (Germany), employed approximately 14,000 people worldwide.