HUGO BOSS
Matt Mackay is an accomplished marketing professional with extensive experience in retail and brand marketing. Currently serving as Senior Marketing Manager for the Northern Hub at HUGO BOSS, Matt has played a pivotal role in executing a multi-channel global marketing strategy for the UK and Ireland, overseeing asset delivery and local advertising placements. Previous positions include BOSS Marketing Manager and Marketing Officer at HUGO BOSS, as well as experience as Marketing Assistant EMEA at Tory Burch and Marketing Executive at Nalytics, where responsibilities encompassed content creation, website redesign, and B2B campaigns. A graduate of The University of Edinburgh with a Master of Arts in Business with Marketing, Matt has demonstrated leadership and strategic planning capabilities throughout a diverse career in marketing.
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HUGO BOSS
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HUGO BOSS, a global fashion and lifestyle company positioned in the premium segment, is one of the leaders in offering high-quality women’s and men’s apparel. The Company pursues a portfolio strategy, currently consisting of two strong brands – BOSS and HUGO. While both brands are clearly distinguished by their individual attributes, they share the same high standards in terms of quality, innovation, and sustainability. The Company’s “CLAIM 5” growth strategy, introduced in August 2021, aims to achieve the Company’s vision and ambition of establishing HUGO BOSS as the leading premium tech-driven fashion platform worldwide and becoming one of the top 100 global brands. In 2021, the Company, based in Metzingen (Germany), employed approximately 14,000 people worldwide.