HUGO BOSS
Melanie Goh has a strong background in marketing with over 14 years of experience. Melanie began their career at APA Publications as a Senior Marketing Communications Executive in 2007. From there, they moved on to SPH Magazines Pte Ltd as a Marketing Executive in 2008. In 2010, they joined Kwang Sia Fashion as an Assistant Marketing Manager before transitioning to HUGO BOSS in 2013. At HUGO BOSS, they held various roles, starting as a Marketing Manager and working their way up to Head of Marketing and APAC License Partnerships. Their leadership and marketing expertise have been evident throughout their career progression.
Melanie Goh studied Marketing and the Media at Murdoch University from 2005 to 2006.
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HUGO BOSS
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HUGO BOSS, a global fashion and lifestyle company positioned in the premium segment, is one of the leaders in offering high-quality women’s and men’s apparel. The Company pursues a portfolio strategy, currently consisting of two strong brands – BOSS and HUGO. While both brands are clearly distinguished by their individual attributes, they share the same high standards in terms of quality, innovation, and sustainability. The Company’s “CLAIM 5” growth strategy, introduced in August 2021, aims to achieve the Company’s vision and ambition of establishing HUGO BOSS as the leading premium tech-driven fashion platform worldwide and becoming one of the top 100 global brands. In 2021, the Company, based in Metzingen (Germany), employed approximately 14,000 people worldwide.