HUGO BOSS
Petra Freund is an accomplished designer with extensive experience in the fashion industry, currently serving as a Senior Designer for BOSS Menswear at HUGO BOSS since July 2015. Prior to this role, Petra was a Designer and Product Manager at lab4style GmbH from February 2011 to June 2015, and also held a position as a Designer and Assistant Product Manager at Bäumler AG between November 2004 and May 2008. Petra holds a Master of Fashion in Atelier Fashion Design from The German Master School of Fashion in Munich and a Magister of Art in Atelier Fashion Design from the Academy of Arts Architecture & Design in Prague. Additional educational background includes studies at the School of Design in Basel, Switzerland.
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HUGO BOSS
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HUGO BOSS, a global fashion and lifestyle company positioned in the premium segment, is one of the leaders in offering high-quality women’s and men’s apparel. The Company pursues a portfolio strategy, currently consisting of two strong brands – BOSS and HUGO. While both brands are clearly distinguished by their individual attributes, they share the same high standards in terms of quality, innovation, and sustainability. The Company’s “CLAIM 5” growth strategy, introduced in August 2021, aims to achieve the Company’s vision and ambition of establishing HUGO BOSS as the leading premium tech-driven fashion platform worldwide and becoming one of the top 100 global brands. In 2021, the Company, based in Metzingen (Germany), employed approximately 14,000 people worldwide.