HUGO BOSS, a global fashion and lifestyle company positioned in the premium segment, is one of the leaders in offering high-quality women’s and men’s apparel. The Company pursues a portfolio strategy, currently consisting of two strong brands – BOSS and HUGO. While both brands are clearly distinguished by their individual attributes, they share the same high standards in terms of quality, innovation, and sustainability. The Company’s “CLAIM 5” growth strategy, introduced in August 2021, aims to achieve the Company’s vision and ambition of establishing HUGO BOSS as the leading premium tech-driven fashion platform worldwide and becoming one of the top 100 global brands. In 2021, the Company, based in Metzingen (Germany), employed approximately 14,000 people worldwide.

Apparel & Fashion

Retail

HUGO BOSS

Daniel Grieder

Martina Kocher

Dr. Iur. Nikolai Vokuhl

Tarik Bouhraoua

Stephan Dimu

Jochen Eckhold

Grace Daniel-Eapen

Stefan Baldus

Eduard Spitz

Nick Spensley

Jonathan Jeeps

Oliver Timm

Yves Müller

The Marketing and Brand Management team at HUGO BOSS is responsible for developing and executing comprehensive marketing strategies that enhance brand awareness and drive customer engagement for both BOSS and HUGO. This team oversees brand positioning, performance marketing, influencer collaborations, and creative direction, while ensuring alignment with the company’s objectives under the "CLAIM 5" growth strategy. Additionally, they focus on market insights, visual merchandising, global communications, and innovative consumer experiences to solidify HUGO BOSS's leading position in the premium fashion segment.

Marketing and Brand Management

Leadership Team

Technology and IT

Marketing and Brand Management

About

Team members

Other teams at HUGO BOSS

Leadership Team

Technology and IT