Souad SINAI is an accomplished executive with extensive experience in the fashion and lingerie industry. Currently serving as the Chief Executive Officer of HUIT since June 2019, Souad SINAI leads a brand founded in 1968 that specializes in lingerie and swimwear designed by women for women. In addition, Souad SINAI holds the CEO position at DOUCEUR SOFT since February 2013, focusing on creating comfortable fabrics that prioritize both skin comfort and environmental considerations. Souad SINAI also serves as the Ceo-Creative Director of Addiction Nouvelle Lingerie, a position held since September 2013, and as CEO of Absolutely Lingerie Inc. since December 2001. Previously, Souad SINAI was the Co-Founder and Chief Designer at Saint Haven from September 2017 to August 2019, showcasing expertise in both design and executive leadership within the industry.
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