Priyanka Shrivastava

Priyanka Shrivastava, PhD, is a seasoned academic and professional in the fields of marketing and analytics. Currently serving as a Senior Executive Fellow at The Digital Economist and a Member of the Board of Directors at OASIS Center International, Priyanka also holds a professorship in Marketing and Analytics at Hult International Business School. With prior experience as a Senior Lecturer at the National University of Singapore and an Associate Professor at Saint Mary's College of California, Priyanka has made significant contributions through curriculum design, consulting on market strategies, and leading entrepreneurship initiatives. Priyanka earned a PhD in Strategic Application of Co-creation in New Service Development from Aligarh Muslim University and has published extensively in the realm of service industry co-creation. Educational achievements include a Professional Degree in Business Analytics from the University of California, Berkeley, and an MBA in Marketing from Alliance University.