Hum
Tim Barton has a strong background in the publishing industry. Tim is currently serving as the Chief Executive Officer at Hum, a Customer Data Platform (CDP) specifically designed for publishers and associations. In this role, they are responsible for collecting and unifying first-party data to build comprehensive audience profiles and transform revenue, engagement, content strategies, and marketing.
Before joining Hum, Tim Barton held the position of President at Silverchair from May 2018 to August 2022. Prior to that, they worked at Oxford University Press for a significant part of their career. Tim served as the Managing Director of the Global Academic Division from July 2010 to September 2017. Additionally, Tim Barton held the role of President of OUP USA from an unspecified start date to September 2010, and the role of Managing Director of the UK Academic Division from an unspecified start date to 2008.
Through their various leadership positions, Tim Barton has gained extensive experience in the publishing industry, with a focus on driving growth, implementing effective strategies, and delivering valuable products and services.
Tim Barton has a BA (Hons) degree in Philosophy and Sociology from The University of Manchester, which they obtained between 1984 and 1987. Tim also holds an M.Phil degree in International Relations from the University of Oxford, which they acquired from 1988 to 1990.
This person is not in any teams
This person is not in any offices
Hum
Hum setup and system integration with the current technology stack are always included. People help content driven institutions like associations, publishers, and B2B media companies unify and leverage their data. Users also help publishers, associations, and media companies use the data they already collect to connect their communities to thecontent they want and need. Top line data panels with monthly recommendations for pivots or different ideas based on that the digital marketers are seeing in the data are available. These insights pertain to engaging with members, growing audiences, and bringing in new money.