Human-ology
George Carey is the Founder and CEO of Human-ology, a company established in January 2014 that specializes in quantifying and tracking human values and emotional priorities. Under George's leadership, Human-ology collaborates with major clients including Google, LEGO, and PepsiCo to identify consumer priorities and growth opportunities. Additionally, George serves as a Keynote Speaker on Youth and Families at TEDxNaperville, delivering insights that have significantly impacted leadership perspectives, as highlighted by a Fortune 50 CEO's testimonial. Previously, George held the position of Senior Vice President at Saatchi & Saatchi Advertising, where management of General Mills and P&G accounts was a key focus. George's earlier experience also includes a role as Management Supervisor at Dancer Fitzgerald Sample. Educational credentials include a BA and BS in Geology and English Literature from Washington and Lee University, completed in 1982.
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Human-ology
For over a decade, Human-ology has been at the forefront of quantifying and longitudinally tracking deeper human values and emotional priorities. With the increasing degree of change prevalent around the world, we’ve been tracking the deeper shifts that are underpinning consumer attitudes, behaviors, and decision-making – change that is happening to a much greater degree than we saw just five years ago. With our proprietary Passion Points™ instrument and tracking model, clients like Google, LEGO, and PepsiCo are able to pinpoint where their most important humans are at any given moment, identify near-term growth opportunities, and surface significant shifts or emerging white spaces early on. Our subscribers benefit immediately from the vast dataset we’ve amassed over the years, but also have the opportunity to conduct custom quantitative interrogations tailored to their specific business needs, and track changes in priority cohorts or categories and brands. This unique combination of existing data, custom analysis, and trackability over time helps ensure our clients stay lockstep with evolving human priorities so that their brands can remain highly relevant, emotionally connected, and positioned for growth at every turn.