Human-ology
Nick Iuliano is an accomplished marketing professional with extensive experience in leading content, communication, and client strategy initiatives. Currently serving as the Head of Marketing & Client Strategy Director at Human-ology since March 2025, Iuliano specializes in helping brands understand consumer behavior to drive confident business decisions. Previously, Iuliano held the position of VP, Founding Head of Marketing, Content & Communications at Author Health from 2023 to 2025, and served as VP, Head of Content at connectRN from 2021 to 2023. A long tenure at C Space included various leadership roles from 2011 to 2020. Additional experience spans brand strategy at Hill Holliday and media planning at MullenLowe U.S. Iuliano holds a Bachelor of Science in Marketing from Fairfield University and has earned certificates in Content Marketing and Digital Storytelling, as well as training in ethnographic interviews.
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Human-ology
For over a decade, Human-ology has been at the forefront of quantifying and longitudinally tracking deeper human values and emotional priorities. With the increasing degree of change prevalent around the world, we’ve been tracking the deeper shifts that are underpinning consumer attitudes, behaviors, and decision-making – change that is happening to a much greater degree than we saw just five years ago. With our proprietary Passion Points™ instrument and tracking model, clients like Google, LEGO, and PepsiCo are able to pinpoint where their most important humans are at any given moment, identify near-term growth opportunities, and surface significant shifts or emerging white spaces early on. Our subscribers benefit immediately from the vast dataset we’ve amassed over the years, but also have the opportunity to conduct custom quantitative interrogations tailored to their specific business needs, and track changes in priority cohorts or categories and brands. This unique combination of existing data, custom analysis, and trackability over time helps ensure our clients stay lockstep with evolving human priorities so that their brands can remain highly relevant, emotionally connected, and positioned for growth at every turn.