Humancare
Whether downhill mountain biking or launching brands in fiercely competitive markets, Greg loves a challenge. With over 38 years of experience in marketing communications, Greg has helped lead and drive large, transformational, and award-winning product launches addressing unmet needs across immunology, neuroscience and oncology; including many iconic brands in these spaces. With a “whatever it takes” attitude, Greg has set unparalleled bars for launch speed, digital innovation and brand growth, with an emphasis on teamwork and partnership. "I recognize that the highest levels of success are the result of trust and collaboration; people building on each other’s ideas to solve challenges.”
Humancare
Imagine an agency purpose-built to the needs of the innovators in healthcare. An agency with entrepreneurial energy. Plus all the resources and expertise of IPG Health. Lean. Nimble. Inventive. Hungry. Equally adept at DTC and HCP. And DTP. And Rx to OTC. And any other acronyms that don’t exist yet but will. An agency born of the understanding that beneath the labels of physician, caregiver, or patient, we are all human - that special .01% of life on earth that dreams, feels, inspires and, above all, cares. Because when you keep human at the center of everything you do, something changes. Insights speak to heart as well as head. Data takes on a face. And advertising becomes advocacy. That's the healthcare agency the world needed. That's Humancare