Greg Lao

Whether downhill mountain biking or launching brands in fiercely competitive markets, Greg loves a challenge. With over 38 years of experience in marketing communications, Greg has helped lead and drive large, transformational, and award-winning product launches addressing unmet needs across immunology, neuroscience and oncology; including many iconic brands in these spaces. With a “whatever it takes” attitude, Greg has set unparalleled bars for launch speed, digital innovation and brand growth, with an emphasis on teamwork and partnership. "I recognize that the highest levels of success are the result of trust and collaboration; people building on each other’s ideas to solve challenges.”