Cal Hall has a diverse work experience in various roles related to product design and user experience. Starting in 2001, Cal worked as a Senior Designer/Art Director at Pearson, where they created design and usability solutions for a web portal and network sites. They then moved on to Shareholder.com as an Art Director, building a design business for the company's client base.
In 2004, Cal worked as a Consulting Interactive Designer at Cyclone Interactive, providing visual and interactive design concepts and expertise in image branding. They also developed creative concepts for various clients, including HiSoftware and legendary jazz musicians.
From 2005 to 2007, Cal served as an Art Director/Senior Motion Designer at Wealth2K.com, creating Flash movie presentations for the financial services industry. They then joined Agency at Staples as an Art Director/Design Manager/E-commerce, responsible for designing cross-channel initiatives for the ad agency and mentoring team members.
Starting in 2011, Cal became a Senior Product Designer/UI/UX at Underline Communications, directing product development for digital marketing and branding projects for clients such as American Express, Sony, and Macy's. They maintained brand quality and consistency for the entire American Express card family.
In 2013, Cal joined Ordergroove as a Senior Product Designer/UI/UX, where they were responsible for data-driven product design and strategic copywriting for SaaS-based subscription e-commerce. They worked with world-class brands and achieved significant increases in shopper spend, frequency, and conversion.
From 2019 to 2021, Cal worked as the Head of Product UX/UI at SingleCare, responsible for UX/UI product design for the pharmtech startup. They helped build the company from the ground up and worked on early-stage products with a wide user reach.
In 2022, Cal served as a Co-Instructor for the MBS Intro to Product Design course at Rutgers University, collaborating with professors to create a new model of teaching and learning for product design.
Currently, Cal is the Director of Product Design UX/UI at Humanity Health, where they work directly with the CEO to build a mission-first disruptive LinkedIn-style business and employment-focused social media networking app. The mission is to focus on DEI and lessen bias in hiring practices for underrepresented groups and women.
Cal Hall's education history includes the following:
- In 2012-2013, Cal attended New York University, where they obtained a Certificate in Digital Media Marketing. The field of study was Digital Communication and Media/Multimedia.
- In 2011, Cal received a Certification in Landing Page Optimization from Marketing Experiments.
- From 2010-2011, Cal participated in an 8 Month Manager Program at the Agency at Staples, which resulted in a Manager Program degree.
- Cal has also pursued continuing education in various fields. They took courses in Javascript Programming at Boston University, received an Advanced Certificate in Interactive Design from Pioneer School of Visual Arts, and pursued Continuing Education in Flash, Quicktime, and Video at The School of the Museum of Fine Arts.
- Additionally, Cal has some involvement with UMass Boston in the field of Computer Science, but specific years and degree information are not provided.
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