Joel Kocher

Joel has 25 years of senior leadership experience in the technology industry in companies ranging from $100 million in revenues to multi-billion. He was once described by Businessweek as a ”.....whiz who's needle is stuck on motivate."He is recognized for presiding over Dell's explosive growth in the early 90's as Dell’s number 2 executive behind its founder Michael Dell. He is credited with several Dell business and marketing innovations, including extending the direct model to penetrate Global 1000 and Government markets. He is also credited with defining the Dell brand as synonymous with the Direct Model, and was a leader in bringing sophisticated direct marketing to the PC Industry.

Mr. Kocher was engaged by Vice President Gore to successfully assist him and a small team of industry executives to completely re-engineer the processes utilized by the U.S. Government to purchase and deploy high technology products.

After he left Dell, he held a broad set of leadership positions in both private and public companies. These positions include President and COO of Power Computing, one of the fastest growing companies in technology history.

Most recently, Joel and his wife AnnMarie are 2 of the co-founders of HumanN. The company has been named by Inc Magazine as one of the fastest growth companies in America for the last 5 consecutive years. HumanN was also named to Austin's A-List of top startup companies by the Austin Chamber of Commerce and South by Southwest. HumanN was awarded Nutrition Business Journal's prestigious Science Award for the nutrition industry in 2017. The prolific success of its industry leading products are led by brands like SuperBeets. It’s sport brand is used by over 130 professional and Division One NCAA collegiate teams as well as numerous Olympians.