Rohit Bakshi

Segment Business Manager at HUMBEE

Rohit Bakshi is an experienced professional in sales and business management, currently serving as the Segment Business Manager at Twenty Point Ninety Five Ventures Pvt Ltd since April 2022. Prior to this role, Rohit held the position of Regional Sales Manager at Capital Foods Private Limited from July 2019 to February 2022. Rohit's career began at UltraTech Cement, where a significant tenure from November 2005 to July 2019 as a Sales Manager contributed to extensive expertise in the industry.

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HUMBEE

HUMBEE, an initiative by Twenty Point Nine Five Ventures Pvt. Ltd., is the global pioneer facilitating the Business Community Welfare by recognising the efforts & rewarding the contributions of value chain partners through social security benefits in a dignified manner while bridging the gap between Value Chain Partners & Manufacturers for inclusive growth. By enhancing livelihoods & fostering trust, HUMBEE drives societal impact while creating meaningful connections within the distribution value chain. BENEFITS FOR MANUFACTURERS 1. Build meaningful engagement with a vast network of VCPs to drive pull-based demand generation, resulting in brand advocacy. 2. Digitalise order & payment aggregation processes. 3. Gain complete visibility into product flow, pricing, & promotions down to the last sale point. 4. Access to data-driven insights for smarter, more impactful business decisions. 5. Enable optimisation of distribution incentives with a focused & result-oriented approach to maximise ROI. 6. Leverage an in-built communication engine (via WhatsApp / SMS) & contact centre for broader reach, feedback & support. 7. Fulfilment of welfare intent through social security programs for VCPs, adding a unique value proposition. BENEFITS FOR VALUE CHAIN PARTNERS (VCPs) 1. Social Security Benefits, in the form of life, medical, & other risk coverage, along with Golden Age benefits. 2. Recognition & Rewards as per contribution in business growth. 3. Transparency in pricing & promotions from brands. 4. Deeper Association & Engagement with brands. 5. Reward & Recognition for applicator/Influencer (Bar-bender, Mason, Painter, Electrician, etc) in non-DIY industry such as in Building Construction Materials.


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