HUMBEE
Romank Bhayana is an accomplished professional with extensive experience in product strategy, marketing, and digital engagement. Currently serving as Lead Product and Marketing at HUMBEE since February 2022, Romank has successfully led the end-to-end product strategy and executed go-to-market strategies to enhance brand visibility. As Co-Founder and CMO of resetyourage, initiatives have included brand expansion and community-focused wellness retreats. Previous roles include mentoring the Fashion Committee at NMIMS Montage and leading significant event management efforts. Additional experience spans internships in product management and digital marketing at VoltasBeko and Capital Foods, as well as data analysis for the Bill & Melinda Gates Foundation. Romank holds a Bachelor of Business Administration from NMIMS.
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HUMBEE
HUMBEE, an initiative by Twenty Point Nine Five Ventures Pvt. Ltd., is the global pioneer facilitating the Business Community Welfare by recognising the efforts & rewarding the contributions of value chain partners through social security benefits in a dignified manner while bridging the gap between Value Chain Partners & Manufacturers for inclusive growth. By enhancing livelihoods & fostering trust, HUMBEE drives societal impact while creating meaningful connections within the distribution value chain. BENEFITS FOR MANUFACTURERS 1. Build meaningful engagement with a vast network of VCPs to drive pull-based demand generation, resulting in brand advocacy. 2. Digitalise order & payment aggregation processes. 3. Gain complete visibility into product flow, pricing, & promotions down to the last sale point. 4. Access to data-driven insights for smarter, more impactful business decisions. 5. Enable optimisation of distribution incentives with a focused & result-oriented approach to maximise ROI. 6. Leverage an in-built communication engine (via WhatsApp / SMS) & contact centre for broader reach, feedback & support. 7. Fulfilment of welfare intent through social security programs for VCPs, adding a unique value proposition. BENEFITS FOR VALUE CHAIN PARTNERS (VCPs) 1. Social Security Benefits, in the form of life, medical, & other risk coverage, along with Golden Age benefits. 2. Recognition & Rewards as per contribution in business growth. 3. Transparency in pricing & promotions from brands. 4. Deeper Association & Engagement with brands. 5. Reward & Recognition for applicator/Influencer (Bar-bender, Mason, Painter, Electrician, etc) in non-DIY industry such as in Building Construction Materials.