Chloe Yeung杨慧仪

Chloe Yeung杨慧仪 started their career as the Sales and Marketing Manager at Anderen Ltd in 2008, where they managed marketing consultancy services for FMCG and composed trade marketing plans and brand strategies. Chloe also handled international marketing events and publications for KAs.

From 2011 to 2014, they worked at GRGBanking as a Marketing Executive and later as a Product Marketing Manager. In these roles, they managed social media and content marketing campaigns in the IT and Banking industry. Chloe also advised on product and solution proposals for the international market and coordinated with cross-functional departments to ensure project success.

In 2015, Chloe co-founded eZHome家政无忧, where they served as the CMO. Chloe was responsible for setting up, operating, and tracking the company's branding assets and strategies. Chloe executed media and branding campaigns and published PR articles on social, official, and industrial media channels.

Chloe's most recent role was as the Chief Marketing Officer for hummel China starting in 2019. In this position, they formulated long-term branding and marketing strategies, managed brand positioning, and developed annual branding and marketing plans. Chloe'sresponsibilities covered PR, advertisement, activities, interactive marketing, and channel promotion.

Chloe Yeung杨慧仪 began their education in 2004 at Guangzhou University, where they pursued a Bachelor of Art degree in International Business English. Chloe completed this program in 2008. In 2013, they enrolled at Guang Dong University of Foreign Studies (GDUFS) to pursue a Master of Business Administration degree with a focus on Marketing, Supply Chain, and Global Operation. Chloe successfully completed this program in 2017. In 2014, Chloe participated in the Erasmus Program and attended ESC Rennes in France, where they studied Innovative Marketing Management and Supply Chain Management for a year.