Eddy Massier

Eddy Massier is an accomplished Managing Director at hummel, responsible for leading operations across Turkey, the Middle East, Africa, the Commonwealth of Independent States, and the Balkans since April 2019. With a strong background as a Certified Executive Coach and extensive experience in leadership roles, Eddy Massier previously served as General Manager and Vice President at adidas, where management of four subsidiaries resulted in significant revenue growth exceeding 400 million Euros. Eddy Massier’s diverse career spans multiple countries and functions, including supply chain management, marketing, and business development, supported by a solid educational foundation in business administration and international business.