Kristie Atkins is an accomplished business leader with extensive experience in marketing, sales, and strategic direction across various industries. Currently serving as Managing Director at Wink since March 2020, Kristie drives customer engagement through innovative loyalty and marketing solutions. Kristie also holds the position of Non-Executive Director at the Australian Marketing Institute and has served on the Hunter Medical Research Institute board since 1999, where responsibilities include oversight of strategic initiatives. Additional roles include Independent Director at the Restaurant & Catering Industry Association and Advisory Board Member for both Azura Runway and Vennu. Kristie's previous leadership positions include Chief Operating Officer at WAIVPAY Ltd and Managing Director at Village Roadshow’s Lifestyle Rewards & Edge Consumer. Educational qualifications include a Bachelor of Arts in Communication Studies from the University of Newcastle and further studies at Macquarie Business School.