Samantha Hernandez

Samantha Hernandez is an experienced professional in visual merchandising and retail management, currently serving as the Owner of SJ Merchandising, a firm focused on enhancing sales through visual merchandising strategies since May 2024. With a longstanding career at Huntington Surf and Sport, Inc., starting as a Buyer in June 2017, Samantha has also held various roles at Quiksilver from 2010 to 2015, including Director of Visual Merchandising, where management of a department and development of seasonal strategies were key responsibilities. Additionally, Samantha has served as a Professor at Santa Ana College since February 2015, teaching Display Merchandising, and has extensive experience in training and managing teams across multiple retail environments. Samantha holds an Associate of Arts degree in Fashion/Apparel Design from the Fashion Institute of Design & Merchandising.