Spencer G.

Spencer G. is a seasoned marketing analytics professional with extensive experience in the financial services and consulting industries. Currently serving as the Director of Marketing Analytics - Acquisition at Huntington National Bank, Spencer G. has a proven track record in designing and deploying digital analytics tools to enhance marketing investment optimization. Previous roles include Senior Industry Analyst at Prevedere Inc., Decision Analyst at Huntington National Bank, and Manager of Operations Research at Hertz, showcasing expertise in marketing attribution, pricing analytics, and media mix modeling. Spencer G. began a career with Nielsen, managing significant analytics programs for major brands in the consumer goods sector, and holds a Master's degree in Applied Economics as well as a Bachelor's degree in Economics from the University of Cincinnati.