Hurley
Peter Skelton is an experienced sales and operations leader in the European apparel market, currently serving as Sales Manager Europe at Hurley from 2022 to 2024. Previously, Peter held the position of General Manager Europe at Spyder Active Sports from 2019 to 2022, focusing on brand partnerships and e-commerce launch in the EU. As European Sales Director at Haddad Brands from 2015 to 2018, Peter established the company in Europe and built a sales team to negotiate with major retailers. Prior experience includes European Sales Manager at Quiksilver Europe (2007-2014), General Manager at Quiksilver France (2003-2007), and Chief Operating Officer at Quiksilver Europe (1999-2003). Peter holds an M.B.A. from Esade and a Bachelor's Degree in Business Administration and Management from The Open University Business School.
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Hurley
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The history of Hurley traces its roots back to the surf industry in Southern California in the late 1970's. Hurley Surfboards was established in Costa Mesa in 1979. Well into the early 1980's, Hurley Surfboards was excelling as a company and Bob was shaping surfboards for many of the best surfers in the world. In 1982, Bob and hisbusiness manager, Joe K., began pursuing a hot Australian clothing brand, Billabong. Bob was attracted to the company because of their super long, punk rock boardshort styles. With the help of friends and family, Billabong USA was established as a separate entity and licensee for Billabong.