Melissa Iaione

Melissa Iaione is a seasoned marketing professional with extensive experience in managing marketing strategies and teams across various sectors. Currently serving as the Marketing and E-comm Manager for Latin America at Husqvarna Group since February 2017, Melissa leads branding efforts, budget planning, and trade marketing initiatives while collaborating with global marketing teams. Prior roles include Marketing Coordinator at Kepler Weber, where responsibilities encompassed team management, market research, and product launch planning, and Marketing Coordinator at Peccin S.A., focusing on product development and performance analysis. Melissa's earlier career includes an Analyst position at Koch Metalúrgica S.A., emphasizing strategic planning and communication. Melissa holds multiple advanced degrees in marketing and e-commerce, including an MBA from USP/Esalq and certification from ComSchool International.