Tina Heinicke

Tina Heinicke is a seasoned marketing professional currently serving as the Global Senior Director Brand & Marketing for the GARDENA Division at Husqvarna Group since July 2023, where initial achievements include defining brand positioning and developing a new visual imagery concept. Previously, Tina held various positions at BSH Home Appliances Group from November 2011 to June 2023, culminating in the role of Head of Global Product Marketing HomeCare, overseeing business growth across Europe, Asia, and Africa. Early career experiences include leadership roles at Melitta Group, SHISEIDO GERMANY GmbH, Peugeot, and Mercedes-Benz AG, with a strong foundation in product management and marketing strategy. Tina's educational background includes current advanced studies in Communication & Management from the University of St.Gallen and a degree in International Business from Pforzheim University.