Tito Melega

Contrary to what most agencies tell themselves and their clients, consumers don’t talk about ads. Or even brands. After all, they get bombarded with between 4,000-10,000 ads a day. Chances are, if a brand does get talked about, it’s because of something they’ve done. Mostly, it’s a complaint. But, every so often, it is because of something that’s positively impacted an individual, their community or society at large. Something that’s managed to get into the cultural zeitgeist. When it works, it feels natural; not forced. Authentic; not manufactured. That’s because brands that get it right create actions that are true to their values and belief systems. People don’t look for ulterior motives or call them out on it. And they will - because we all have our own media platforms to do it. Which is why HUSTLE believes brands need to be more self-aware than ever before. Because people want to do business with companies that have a sense of purpose and reflect their own values. These are the brands people will talk about. For all the right reasons. HUSTLE has put together a collective of brilliant minds and tools to help companies understand what consumers really want from their brands and then, act on them. The world still needs ads. Moreover, actions. And the best way to get started is by taking one yourself and dropping us a line. Our services include: • DESIGN, RESEARCH & BRAND STRATEGY • COMMUNICATION STRATEGY • BUSINESS STRATEGY • DATA & INSIGHTS • INTEGRATED CAMPAIGNS • BRAND IDENTITY & NAMING • DESIGN LANGUAGE SYSTEMS • DIGITAL ASSETS • CAMPAIGN DEVELOPMENT • COMMUNICATION PLANNING • SOCIAL MARKETING • INFLUENCER MARKETING • DIGITAL • VIDEO • EXPERIENTIAL • WEBSITE