We are a female + Latino-owned and led creative agency, established in Los Angeles from global roots. We specialize in key art design for the entertainment industry.

The mission of Hustle LA is to deliver compelling art and supportive partnerships to our clients, through an inclusive creative environment where people of all backgrounds feel valued and thrive. Founded by spouses, Heather and Wil Lemus, Hustle LA reflects their combined 35+ years industry experience, and their deep desire to rethink agency norms. Beyond talent and connections, Hustle LA is built upon character and unconventional journeys. At the end of the day, it’s not just about eye-catching art, it’s also about how we get there. 

We believe that hustle is more determination than grind, more perseverance than endurance.

True hustle is the courage to try and fail and try again until you find what is meant for you.
 
Hustle LA serves as the next step in the entertainment industry’s evolution, throwing the door open to new points of view for generations to come.

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Hustle LA Creative, Inc.

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