Juan Carlos Franco Echeverri

Juan Carlos Franco Echeverri has a diverse and extensive work experience in various leadership roles. Juan Carlos started their career as the Colombia - Santander Sales Manager at Alpina from June 1996 to August 1999. Juan Carlos then progressed to become the Ecuador Country Manager at Alpina from August 1999 to March 2001.

Afterwards, Franco Echeverri joined Frito Lay as the Ecuador Country Manager from April 2001 to August 2004. Juan Carlos successfully managed the business operations in Ecuador during this time.

Following their tenure at Frito Lay, they joined Avon where they held several senior positions. Juan Carlos served as the Ecuador Country Manager from August 2004 to January 2008, where they significantly improved the business performance and achieved impressive growth results. Juan Carlos then became the General Manager of Avon's Central America region from January 2008 to June 2009.

In July 2009, Franco Echeverri was promoted to the role of Vice President of Sales for the North Latin America region at Avon. During their tenure, they led a large sales force of close to 1 million representatives and was responsible for the sales function in Mexico, Central America, and the Dominican Republic. Juan Carlos played a crucial role in ensuring healthy top-line growth for the cluster.

After leaving Avon, they joined Hy Cite Enterprises, LLC. Juan Carlos started as the Senior VP of Global Sales from August 2021 to January 2023. Juan Carlos then briefly held the role of Chief Sales Officer in January 2023. Currently, they serve as the Chief Sales Officer at Hy Cite Enterprises, LLC.

Throughout their career, Juan Carlos Franco Echeverri has consistently demonstrated strong leadership, strategic acumen, and a proven track record of delivering market growth and brand positioning.

Juan Carlos Franco Echeverri attended the Universidad Autónoma de Bucaramanga from 1980 to 1986. Juan Carlos obtained a Licenciatura in Administrador de Empresas and also pursued a degree in Administración de Empresas during the same time period. However, the specific field of study for the latter degree is not provided.