Sofia Recinos Valverde

Sofia Recinos Valverde currently serves as the Product Marketing Supervisor at Hy Cite, a position held since December 2021. Prior to this role, Sofia worked at La Prensa Grafica as the Marketing Coordinator from April 2017 to April 2021, where responsibilities included planning and executing advertising campaigns for various LPG Group brands, along with developing marketing strategies. Sofia's earlier experience includes the role of Trademarketing Executive at Force Trademarketing from July 2016 to April 2017, where sales were enhanced through the planning and coordination of promotions for major brands such as Unilever and Kimberly Clark. Sofia holds a Senior Business Management Master from Universidad de Alcalá and a Bachelor's degree in Integrated Marketing Communications from Escuela Mónica Herrera, along with participation in the Global Entrepreneurship and Marketing Boot Camp at the University of Massachusetts Amherst.