Carla Trancoso O’Reilly

Carla Trancoso O’Reilly leads Hybrid Theory’s marketing strategy worldwide.

She leverages 10+ years of experience in senior global marketing positions leading multi-territory teams and programs, on both agency and client side. After several years in the Creative Media and Entertainment industries, she made her first foray into AdTech at US programmatic giant The Trade Desk, where she led special projects for the EMEA marketing division.

Prior to that, she headed up International Strategy and Planning at Deluxe Entertainment Services Group, and Global Corporate Communications at entertainment powerhouse Technicolor Group. At Hybrid Theory, Carla will continue to further the company’s brand and reputation globally, whilst driving strategic initiatives in support of business growth.