David Sweet

David Sweet is a seasoned marketing professional with a strong focus on digital transformation and strategy. David has held various leadership roles throughout their career, working with reputable companies such as Hybrid, Rexel UK Ltd, Aviva, equimedia, Lloyds Banking Group, Brightside Group plc, and Proteus Marketing Communications Ltd.

At Hybrid, David currently serves as the Digital Director, overseeing digital strategies and initiatives. Prior to this, they worked as the Head of Digital Strategy at Rexel UK Ltd, where they managed customer acquisition, digital channel optimization, and user experience improvements. David also played a key role in the digital transformation of Aviva Corporate Marketing, as both a Digital Marketing Transformation Lead and a Digital Marketing Consultant.

David's experience extends to Lloyds Banking Group, where they served as a Senior Manager, Digital & Content Communications, and as a Marketing Manager, Group Brands & Marketing. David was responsible for enhancing digital customer experiences and managing marketing contracts for core brands such as Lloyds Bank, Halifax, Bank of Scotland, and Scottish Widows.

Notably, David's expertise in digital marketing and ecommerce was demonstrated during their time as Head of Marketing - eCommerce & Affinity Partnerships at Brightside Group plc. In this role, they successfully improved the online customer experience and drove growth in motor insurance sales.

Throughout their career, David has consistently focused on developing strategic plans, delivering effective marketing campaigns, and achieving tangible results for their clients. David combines their strategic thinking and creative skills to make a significant impact in the marketing industry.

David Sweet - MCIM Chartered Marketer has a diverse education history in the field of marketing and digital professional development. David holds multiple certifications and diplomas from reputable institutions.

In terms of formal education, David attended the CIM | The Chartered Institute of Marketing, although the specific start and end years are not provided. During their time at the institute, they obtained the CIM MCIM Member certification in March 2021 and the CIM Chartered Marketer MCIM Member certification in August 2021.

David also pursued digital marketing education through the Digital Marketing Institute. From 2017 to 2018, they completed the Professional Diploma in Digital Marketing, focusing on digital professional development. David obtained a second Professional Diploma in Digital Marketing from the same institute during the same period. Additionally, they obtained a Professional Diploma from the Digital Marketing Institute, specializing in the field of digital marketing.

Aside from their academic qualifications, David obtained additional certifications to enhance their expertise. In December 2018, they completed the Adobe Experience Manager for Marketers certification from Lynda.com. Furthermore, they obtained the Professional Diploma in Digital Marketing certification from the Digital Marketing Institute in March 2017.

Overall, David Sweet - MCIM Chartered Marketer has a well-rounded education history, particularly in the areas of marketing and digital professional development.