Erika Sommer

Erika Sommer is a seasoned marketing professional with extensive experience in media, social strategy, and digital communications. Currently serving as Senior Manager of Media + Social Strategy at Hydro Flask, Erika develops comprehensive paid media and organic social plans to enhance brand awareness and engagement. Prior roles include Digital Communications Manager at Hydro Flask, Marketing Consultant for Microsoft, and Consumer Activation Manager at Deschutes Brewery, where strategic communications and digital marketing initiatives were key focuses. Erika’s background also includes integrated marketing management at Brooks Running and various marketing roles at Microsoft, contributing to successful campaigns for Bing, MSN, and Xbox. Erika founded Sommer Marketing, a consulting firm specializing in creative marketing campaigns, and holds a Bachelor of Arts in Public Relations from Purdue University.