Michelle Bertocchi

Michelle Bertocchi is a seasoned sales professional with extensive experience in managing and growing brands in the outdoor and sporting goods sectors. Currently serving as a Sr. Sales Manager for Hydro Flask and Osprey Packs at Helen of Troy, Michelle has successfully managed over $22 million in sales in 2023. Previous roles include Regional Sales Manager at Serstech AB and Sales Manager at CamelBak, where Michelle led customer relationship management and achieved significant sales targets. With a strong foundation in account management from positions at Otis Technology and LaCrosse Footwear, Michelle combines strategic planning and effective communication to drive sales performance. Michelle holds a Master's degree in Sports Marketing & Administration from Georgia State University and a Bachelor's degree in Parks, Recreation and Leisure Facilities Management from North Carolina State University.