Rachel Skeen is a seasoned marketing professional with extensive experience in social media and brand marketing. Currently serving as a Social Media Specialist at Hydro Flask, Rachel successfully accelerated TikTok follower growth from 47.4K to 100K within the first nine months by utilizing trends and social listening strategies. Previously, as a Brand Marketing Manager at Imperfect Foods, Rachel executed major events like Food Waste Weeks, developed partnership strategies, and managed co-branded content, contributing to enhanced brand awareness. Rachel's background also includes roles at Merrell, NOLS, and the University of Central Florida, where skills in event planning, digital marketing, and community engagement were honed. Educated at the University of Central Florida with a Bachelor of Arts in Human Communication and a minor in Leadership Studies, Rachel has consistently demonstrated a commitment to creative marketing initiatives and cross-functional collaboration.
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