Ruozhou (Roger) Li is a skilled digital marketing professional with extensive experience in developing and executing marketing strategies across various industries. Currently serving as a Digital Marketing Strategist at Hygiena since November 2022, Ruozhou focuses on creating complex marketing campaigns to enhance customer engagement and drive sales growth. Previously, Ruozhou held several key positions at Golden Frog, GmbH, including Marketing Manager, Integrated Marketing Lead, and Digital Marketing Analyst, where contributions involved managing growth marketing campaigns and optimizing marketing funnels. Additional experience includes database consulting at Keen Strategy, enhancing brand strategy for Riverbend Family Ministries, and initiating successful sales campaigns at Spate Company. Ruozhou holds a Master’s degree in Customer Analytics from Washington University in St. Louis and two bachelor's degrees in International Business and Business Administration from the University at Buffalo and State University of New York at Plattsburgh, respectively.
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