Meet Dheeraj Arora, CEO of Hygienic Research Institute, a leading personal beauty care brand. A well-rounded business leader with over two decades of experience in FMCG at Unilever & Britannia across India and D&E Markets covering General Management, Sales & Customer Development, Modern Trade & eCommerce.
As Vice President, HUL he is credited with scaling up the Organized Trade Business. Before that, he was instrumental in deploying the 'Winning in Many Indias' structures in India and rolling out a data-tech-enabled front-end execution system that powers 15+ countries globally.
With a background in engineering, an MBA in sales & marketing from MDI, Gurgaon followed by Digital Strategy Program at INSEAD, Dheeraj brings a unique blend of Tech-High touch coupled with the 'butterfly effect - every small action will make a big difference'. In his words, “The constant invitation to make a positive impact not only to the company & immediate stakeholders but also to the lives of customers, consumers & society at large, is a very liberating feeling.” Dheeraj is married to Ashu who is a professionally qualified techie and shares his hobbies of Swimming, Squash, Music & Dance with his daughters Ishita & Peehu. A marathoner, Dheeraj believes in building long-term sustainable businesses on the back of hard work, tenacity & finishers mindset.
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