Carrie Chen is a seasoned professional in brand strategy and consulting with a diverse background across multiple leading companies. Currently serving as Senior Strategy Director at Hylink Group since July 2022, Carrie has successfully integrated brand consulting strategies and explored new business opportunities. Previously, as Associate Consulting Director at Ogilvy Consulting, Carrie led the development of a new premium dog food brand, securing significant consulting fees through comprehensive industry and qualitative research. Academic credentials include an MBA from Leeds University Business School, completed in 2020. Additional experience encompasses roles at GTB, MRM//McCann, Isobar, and Publicis Groupe, where Carrie developed strategic campaigns and market entry projects for prominent brands across various industries.
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