Hype
Betül Akarslan is a Performance Marketing Executive at Hype since July 2023 and has previously held various leadership positions within AIESEC from April 2021 to January 2024, including Local Committee President and Outgoing Exchange Local Committee Vice President. Responsibilities included managing multiple departments, overseeing exchange operations, implementing auditing strategies, and driving marketing initiatives for international volunteer programs. Betül also has experience as a Mechanical Engineering Intern at İbrahim Ortakçı Cam and served as a Sales Assistant Company Manager at Bestie Accessory. Betül holds a Bachelor's degree in Mechanical Engineering from Akdeniz University, completed in October 2023.
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Hype
Hype is a young and dynamic company that "delivers results that matter", which has been serving since its establishment in 2013. Services are provided by a well-equipped and talented team of up to 100 people under its roof. These services are strategic planning, online data integration and analysis, performance-based advertising management, marketing and advertising technology consultancy. Services are offered to over 100 leading brands such as, Allianz Insurance, Ariel, BluTv, BMW, Borusan Holding, Braun, Gillette, Head & Shoulders, ING Bank, Ipragaz, Jaguar, Mini, Land Rover, LC Waikiki, Oral-B, Pegasus Airlines, Prima, Pantene, Red Bull, Şişecam, Tatil Sepeti and Türkiye Finans. As the premium business partner of leading platforms such as Amazon, Criteo, Google, Meta and Tiktok in Turkey, Hype has won more than 120 awards in total, nationally and globally, for the innovative and value-added projects it has provided to its business partners for 10 years.