Karissa So

Karissa So is a seasoned professional in revenue strategy and operations, currently serving as a Senior Revenue Strategy and Operations Manager at HYPEBEAST since November 2018. In this role, Karissa leads the development of an internal Data Hub, coordinates with vendors, and manages compliance for internal CRM systems. Previous positions at HYPEBEAST include Associate Ad Operations Manager and Senior Advertising Operations Executive, where responsibilities ranged from managing digital product development to overseeing programmatic advertising. Before HYPEBEAST, Karissa worked at Red Bull in the Customer Collecting Team, focusing on strategic consumer engagement and retail relationships in Hong Kong.