Elena Zvereva

Elena Zvereva has extensive experience in influencer marketing at HypeFactory, serving in various leadership roles such as Head of Production and Senior Influencer Marketing Team Lead. Elena has a strong background in data-driven performance media strategy design, negotiation with brands, and managing influencers from briefing to reporting. Prior to HypeFactory, Elena worked as a Project Manager at the Chinese creative agency NightBus, where Elena focused on digital marketing strategy and brand localization campaigns. Elena is also well-educated with experiences at Peking University, Shanghai Jiao Tong University, Wellington College, and Culford School.