Alejandro Grageda is currently the Head of Music at Spotify, where they have held various leadership roles since 2019, including Artist & Label Marketing Lead. Prior to Spotify, they served as Deputy Director for multiple regions at the Mexico Tourism Board from 2014 to 2017 and worked as a Label Manager at Warner Music Group from 1999 to 2005. Alejandro has also been a Business Leader at Hyper Island Latam since 2019, facilitating innovation and digital transformation. They hold a Bachelor of Business Administration in Marketing from ITAM and a Master’s degree in Digital Management from Hyper Island.
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