HyperFinity
Alejandro Cuello-Rodriguez began their work experience as a Scientific Researcher at Durham University from September 2017 to April 2018. Alejandro then joined VISFO in October 2020 as a Junior Data Scientist, later transitioning to the role of Data Scientist from May 2022 to October 2022. Currently, they are employed as a Data Scientist at HyperFinity, starting in October 2022.
Alejandro Cuello-Rodriguez completed their Bachelor of Science (BSc) degree in Chemistry at The Manchester Metropolitan University from 2015 to 2019. In 2017 to 2018, they took a Year in Industry program at Durham University, focusing on computational chemistry. Later on, they pursued a Master's degree in Medicinal and Pharmaceutical Chemistry from Durham University, which they successfully obtained in 2020.
HyperFinity
We use decision intelligence to help retailers sell the right products, to the right people, for the right price. Our HyperFinity SaaS product democratises the use of advanced analytics to generate deep customer insight and to make data driven decisions across key business areas. At the core of our product is a super-fast, cloud-based architecture that enables ETL, feature engineering and machine learning all in one place. Our analytics engine performs affinity analytics and attribution at extreme speed to create and understand customer need states, using anonymised, multi-channel customer data. It predicts the impact of decisions, such as where demand will be transferred to if a product is removed from or substituted in a range or what is the optimal combination of products for individual stores, based on the customers who shop there. And our easy to use, highly visual UI gives non-technical people access to powerful insights from data science, which help them make improved, customer led decisions. Our solutions are backed by our own knowledge and experience gained in leading consumer businesses, such as Asda, Walmart and Sky, plus innovative data, analytics, and technology companies. We offer expert and pragmatic guidance on applying our products, not leaving you to figure it out on your own. In parallel with our SaaS product, we deliver expert retail data science and data strategy consulting on either a project or retained basis.