We use decision intelligence to help retailers sell the right products, to the right people, for the right price.

Our HyperFinity SaaS product democratises the use of advanced analytics to generate deep customer insight and to make data driven decisions across key business areas.

At the core of our product is a super-fast, cloud-based architecture that enables ETL, feature engineering and machine learning all in one place. 

Our analytics engine performs affinity analytics and attribution at extreme speed to create and understand customer need states, using anonymised, multi-channel customer data. 

It predicts the impact of decisions, such as where demand will be transferred to if a product is removed from or substituted in a range or what is the optimal combination of products for individual stores, based on the customers who shop there.

And our easy to use, highly visual UI gives non-technical people access to powerful insights from data science, which help them make improved, customer led decisions.

Our solutions are backed by our own knowledge and experience gained in leading consumer businesses, such as Asda, Walmart and Sky, plus innovative data, analytics, and technology companies. We offer
expert and pragmatic guidance on applying our products, not leaving you to figure it out on your own.

In parallel with our SaaS product, we deliver expert retail data science and data strategy consulting on either a project or retained basis.

AI/ML

Analytics

Consulting

Information Technology

HyperFinity

Damon Bryan

Thomas Hill

Peter Denby

Adam Barrowcliff

The Data and Analytics team at HyperFinity specializes in leveraging advanced analytics and machine learning to derive deep customer insights from anonymized, multi-channel data. They perform ETL processes, feature engineering, and affinity analytics to predict the impact of retail decisions, such as product range optimization and demand forecasting. Through a user-friendly UI, they empower non-technical users to make data-driven decisions, enhancing retail strategies and driving customer-centric outcomes. Additionally, the team provides expert consulting in retail data science and data strategy.

Data and Analytics

Leadership Team

Data and Analytics

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Leadership Team