The Data and Analytics team at HyperFinity specializes in leveraging advanced analytics and machine learning to derive deep customer insights from anonymized, multi-channel data. They perform ETL processes, feature engineering, and affinity analytics to predict the impact of retail decisions, such as product range optimization and demand forecasting. Through a user-friendly UI, they empower non-technical users to make data-driven decisions, enhancing retail strategies and driving customer-centric outcomes. Additionally, the team provides expert consulting in retail data science and data strategy.
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