HyperFinity
Nick Holton's work experience includes a position as Director of Client Services at HyperFinity since March 2023. Prior to that, they worked at Precima, a NielsenIQ Company, where they were a Director of Client Analytics from June 2021 to March 2023 and an Associate Director from August 2018 to June 2021. Before joining Precima, Nick was a Senior Credit Risk Manager at Leeds Building Society from October 2016 to August 2018. Nick also served as a Senior Risk Manager at Cembra Money Bank AG from October 2013 to September 2016. Earlier in their career, Nick held various roles at GE Money Switzerland, including Senior Risk Manager from June 2010 to October 2013, Marketing Analytics Manager from February 2008 to June 2010, Credit Cards Analytics Manager from January 2005 to February 2008, Senior Marketing Analyst from August 2003 to December 2004, and Targeting Analyst from October 2001 to July 2003.
Nick Holton attended the University of Bradford from 1997 to 2001, where they obtained a Bachelor of Science (BSc) degree in Business & Management. Prior to that, from 1995 to 1997, they studied at Peter Symonds College, although no specific degree or field of study is mentioned for this period.
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HyperFinity
We use decision intelligence to help retailers sell the right products, to the right people, for the right price. Our HyperFinity SaaS product democratises the use of advanced analytics to generate deep customer insight and to make data driven decisions across key business areas. At the core of our product is a super-fast, cloud-based architecture that enables ETL, feature engineering and machine learning all in one place. Our analytics engine performs affinity analytics and attribution at extreme speed to create and understand customer need states, using anonymised, multi-channel customer data. It predicts the impact of decisions, such as where demand will be transferred to if a product is removed from or substituted in a range or what is the optimal combination of products for individual stores, based on the customers who shop there. And our easy to use, highly visual UI gives non-technical people access to powerful insights from data science, which help them make improved, customer led decisions. Our solutions are backed by our own knowledge and experience gained in leading consumer businesses, such as Asda, Walmart and Sky, plus innovative data, analytics, and technology companies. We offer expert and pragmatic guidance on applying our products, not leaving you to figure it out on your own. In parallel with our SaaS product, we deliver expert retail data science and data strategy consulting on either a project or retained basis.