Fran González Guerra

Fran González Guerra is a skilled digital marketing professional with extensive experience in B2B and B2C environments. Currently serving as Global eBusiness Marketing Manager at Hyperion Materials & Technologies since August 2022, Fran drives the creation and implementation of global digital strategies focused on lead generation across the U.S., Europe, and Asia. Prior roles include Head of Digital Marketing at Maas, Digital Marketing Manager at Lyreco España, and various positions in other organizations where Fran honed expertise in digital communications, SEO, SEM, and strategic project management. Educational credentials include a Master's in Digital Marketing Direction from UPF Barcelona School of Management and a Bachelor's degree in Advertising and Public Relations from Universitat de Vic.