Carla Dias Araújo

Carla Dias Araújo has a strong background in marketing and brand management. Carla began their career at Arisco as a Product Manager and Marketing Assistant in 1996, where they worked until 2000. Carla then joined Bestfoods as a Product Manager for a year. In 2000, they also started working at Unilever as a Category Manager, where they remained until 2007. Carla then moved to PepsiCo, where they held various roles including Marketing group Manager Salty Snacks, Breaktrough Innovation Manager for Brazil Foods, Marketing & Innovation Head, and Value Added Dairy Category Leader. Carla joined Hypera in 2018 and has held the position of Marketing Director until 2020, when they were promoted to CMO / Branding, Communication and Digital Head.

Carla Dias Araújo has a diverse education history. Carla completed an MBA in Business Management from Ibmec in 2008-2009. Prior to that, they earned a specialization in Product Management from FGV - Fundação Getulio Vargas in 1996-1997, focusing on the field of Marketing. Carla holds a bachelor's degree in Advertising and Public Relations from Faculdade de Comunicação Social Cásper Líbero, which they obtained from 1992 to 1995. Finally, they completed their schooling at Colégio Rio Branco from 1980 to 1991, although the exact degree and field of study are not specified.