Fernanda Girardi

Fernanda Girardi currently serves as Gerente de CRM at Hypera, where responsibilities include strategic management of CRM across Medical, Patient, and B2B2C sectors, focusing on financial results and sustainable growth. Previous experience includes roles as Marketing Coordinator and Senior CRM Analyst at dr.consulta, where efforts concentrated on omnichannel patient communication and CRM strategy utilizing Oracle Responsys. Earlier positions involved CRM and digital marketing management at Pmweb and L.A. Brasil Produções, as well as entrepreneurial experience as Owner/Operator of Monica Sanches. Fernanda holds a Postgraduate degree in Strategic Market Management from ESPM, alongside Bachelor's degrees in Fashion Design from ESMOD International and Senac São Paulo.